europe payment methods analysis

PAYMENT MARKET ANALYSIS – Western Europe

Western & Central Europe

  Population 481.2 m   Online Population 420.5m  GDP 18,866bn USD  GDP per capita €43K   

43% Card  

6% Cash 

24% Bank transfer 

21% E-wallet 

7% Other

Banked population: 94%  Internet penetration: 87%   Credit card penetration: 45%. Smartphone penetration: 77% 

B2C e-commerce growth

Western & Central Europe: 12%World: 18%

E-commerce % of total retail

Western & Central Europe: 14%World: 16%

E-commerce completed on a mobile device

Western & Central Europe: 48%. B2C e-commerce volume. 680.3bn USD  Average annual spend per/online shopper. 2,884 USD

The Credit Card Split

 49% Visa 27% Mastercard 1% American Express 22% Local Schemes

Local Payment Methods

Western & Central Europe

Local Payment Methods

AfterPay

Aktia Wallet

Ålandsbanken

Allied Wallet

Amazon Pay

Apple Pay

Aurore

Bacs

Banco Pichincha

Banco Sabadell

Bancomat Pay

Bancontact

BankAxept

Barzahlen

BBVA

BBVA Espana

BigeWallet

Billink

BillPay

BitPay

Bizum

BLIK

BlueCode

Boku

Boloro

CaixaBankWallet

Carte Bleue

Cartes Bancaires

Cash App

Cashcloud

Cashlib

Cashly

CASHWAY

Dankort

Danske Bank Finland

DaoPay

E-Carte Bleue

eDankort

eps

Euteller

Faster Payments

G2A Pay

giropay

Google Pay

GoPay

Handelsbanken

Ibercaja

iDEAL

ING Home’Pay

InstantTransfer

iupay

KBC Touch

KIR Paybynet

Klarna

LaterPay

Lydia

Masterpass

MB WAY

MEO Wallet

Microsoft Pay

Mobiamo

MobilePay

MULTIBANCO

MyBank

MyOne

MySi CartaSi

NETELLER

Nexi Pay

Nordea e-betalning

Oma Säästöpankki

Osuuspankki

OTPay

Pay by Bank app

Pay in 3

Pay later

Pay now (Sofort)

paybox

Payconiq

paydirekt

Paylevo

Paylib

Paymorrow

PayPal

PayPoint

paysafecard

Paysafecash

Paysera Wallet

PayU

Pingit

PocketMoni

POP Pankki

PostePay

PostFinance

PowerPay

Przelewy24

Ratenkauf

SafetyPay

Samsung Pay

Satispay

SEPA Credit Transfer

SEPA Direct Debit

SEPA Instant Credit Transfers

Siirto

Siru Mobile

SisalPay

Skrill

Slice it

Splitit

Sporopay

SuperCASH

SWIFT

Swish

Teleingreso

Trustly

TrustPay

TWINT

Twisto

UK Direct Debit

Verkkopankki (Finnish Online Banking)

VIAMO

Vipps

Wallet One

WebMoney

Western Union QuickPay

Yandex.Money

Yes By Cash

YetiPay

YouPass

Zimpler

Zip